Discover the Story Behind HT Design’s Rebranding


Discover the Story Behind HT Design’s Rebranding


In a constantly changing world, adaptation is the key to success.
This is the philosophy behind the rebranding of HT Design – a process designed to reflect our evolution and vision for the future.

Rebranding is the process through which a company updates or redefines its brand image, including its logo, visual identity, marketing messages, and other associated elements. This process can be driven by various factors such as market changes, business growth, customer feedback, or the desire to stand out from the competition.

Companies striving for excellence and innovation are always looking for ways to improve their image and communicate their message clearly and coherently to their audience. Thus, our rebranding was not just a simple logo change or a visual identity refresh—it was a profound transformation that allowed us to redefine our identity and reinvent our business.

At the heart of our new brand lies the concept of continuity and progress. Our logo, made of a continuous line, symbolizes the connection between past and future—linking our 15+ years of experience with our commitment to innovation and continuous growth.

Green, representing life, nature, and energy, blends harmoniously with blue, a symbol of trust, loyalty, and security. Together, these colors express our business vision and our commitment to clients and partners, offering them unique and unforgettable experiences at every event.

HT Design’s culture is built on core values and principles that guide our team in their daily work and relationships with clients. These values include:

  • Innovation: We are dedicated to delivering creative and innovative solutions in every project, always pushing our limits and finding new ways to meet our clients’ needs.
  • Professionalism: We act with integrity and respect toward clients, partners, and colleagues, ensuring that every project is handled with seriousness and professionalism.
  • Collaboration: We commit to working together as a united team, sharing ideas and resources to achieve the best results for our clients.
  • Quality: We are committed to delivering the highest quality services and constantly exceeding our standards, ensuring that each project reflects our excellence and contributes to our clients’ success.
  • Customer orientation: We are devoted to client satisfaction, striving to understand their needs and objectives in depth, and offering personalized solutions tailored to each project’s specific requirements.

Our rebranding is not just a cosmetic change—it is a deep commitment to the future and a promise that we will continue to be a trusted partner for companies looking to push boundaries and continuously reinvent themselves.

By embedding these values into our everyday work, HT Design aims to be a trusted partner and a source of inspiration for our clients, contributing to their growth and success.

Explore the compelling story behind our rebranding journey—a path full of innovation, passion, and determination. In a world in constant motion, we adapted and evolved, transforming to meet the rising demands and aspirations of our clients. The HT Design rebranding was not merely a change of image, but a reaffirmation of our core values and our commitment to excellence and innovation. Through a meticulous process of analysis and planning, we shaped a new direction, merging over a decade of tradition and experience with a bold, future-oriented vision.

The result?
A revitalized brand, ready to continue inspiring and creating unforgettable experiences for our clients in every interaction and every project.
This is the HT Design rebranding—a story of success and continuous evolution.

To learn more about our story and how we can help you transform your business, we invite you to watch our video “How to become a #Globusiness” and be part of our journey toward success!